Partners with White Ops To Offer Highest Level of Fraud… Partners with White Ops To Offer Highest Level of Fraud…, a contextual advertising and publisher solutions company, emerging as a leader in programmatic, today announced it has selected White Ops’ pre-bid prevention product, MediaGuard, to provide advertisers with the highest level of fraud protection. is providing the most comprehensive implementation of MediaGuard across programmatic display, native and video to safeguard marketers and publishers from the impacts of fraud. By leveraging MediaGuard, will now assure demand-side platforms (DSPs) the highest standards of clean traffic bought across all regions and creative formats available on the exchange while providing proactive fraud prevention for its publisher network.

“ is committed to eliminating fraud,” said Vaibhav Arya, CEO. “Having built significant proprietary tech and processes to combat fraud, is now going a step further by partnering with the market leader in fraud prevention. White Ops is helping us to fulfill our promise to programmatic marketers: Our exchange is the most efficient and direct path to inventory to minimize waste and maximize your working media.”

White Ops MediaGuard pre-bid prevention API is a machine-learning algorithm that learns and adapts in real-time from White Ops advanced bot detection techniques to accurately predict and block bot driven ad requests before a buyer has the opportunity to bid on them. This “upstream “elimination of fraudulent ad requests result is better performance for advertisers and yield for publishers.

According to the 2019 Bot Baseline report, released by White Ops and the ANA (Association of National Advertisers), projected losses to ad fraud is down 11 percent in two years. However, every year, cybercrime becomes more advanced and because of that, ad fraud persists in new, creative forms. Protecting against tactics that mimic human behavior, fake premium publisher inventory and evade traditional detection techniques requires a comprehensive, dynamic and adaptive prevention solution.

“As cybercrime evolves in response to the selection pressure of fraud detection, we need to take a proactive role in securing the advertising ecosystem,” said Gene Fay, COO of White Ops. “By implementing MediaGuard pre-bid fraud prevention, is demonstrating its dedication to a cleaner ecosystem.”

About has one of the most comprehensive portfolios of advertising technology in the industry across search, native, display, mobile, local, products and video. Its platform and products are licensed by some of the largest publishers, ad networks and other ad tech companies worldwide who recognize as a leader in building tech that supports publishers, advertisers and end users. is one of the top five largest ad tech companies worldwide with more than a thousand employees in key operation centers across North America, Europe and Asia.’s U.S. HQ is based in New York, and Global HQ in Dubai. For more on, visit

About White Ops

White Ops is a cybersecurity company that protects the Internet from malicious bot activity. Globally, software-as-a-service from White Ops determines the validity of nearly 100 billion transactions per day on behalf of over 200 customers. Our proactive adaptation, Internet-scale, and multi-layered methodology have made us the platform of choice for some of the largest and most forward-thinking platforms and brands. For more information, visit

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Published at Wed, 15 May 2019 00:00:00 +0000